LeeJeans Rethink 99 Tips app

Stay Curious And Rethink New Ways To Save The World:
  • To save the world, Lee stays curious and thinks out of the box.
  • Instead of just saving the water as usual, Lee thinks of saving more – save the coal, water and energy during the production.
  • A mini site that consumers can click different buttons to get the tips to save coal, water and energy and share it to their social media pages.
  • To strengthen the environmental friendly brand impression.




Save Coal
Save Water
Save Energy



  Amplification: 
  / Advertorials in magazines. 
  / Social media platforms of Lee /100毛 and mobile ads to draw traffic to the mini site 
  / Site up at the atelier related to Rethink program


A Yellow Day. A Happy Day.